When running a small business, it becomes crucial to building up your brand by sharing your content and growing your network. Social media strategy is significant to your online success, therefore not having a Twitter account, Facebook or Google+ page gets you out of the game.
Some business owners are often focused on results only, thinking how website optimization is enough to get to the top of search engines. But the time change and search engine optimization has become more complex than ever before. Same as on-site, off-site links have also become crucial. High rankings on Google, Bing or Yahoo, are made by smart strategy and professional approach that includes social media involvement as well.
How social media strategy affects SEO
1. Step out from the old school advertising methods
In developing world, social media has become a useful tool to help you spread an online message faster. Social media strategy allows you to target potential customer by presenting your website and your brand online. Not only your website plays a significant role in this process, but also your brand has to interact with followers. This has to be on a regular daily basis to ensure they feel involved.
It’s all about connection. As you build up your social media network, your website will grow in popularity, as well as your business. The most valuable is that customers (followers) have ability to share the content with others. The others are not in your network, but quickly can become a part of it.
2. Social media shares as a new form of link building
Link building has always been an important way to determine website’s popularity. The more links, the more popular the website was. But many SEO companies had discovered manipulative link building strategies to gain higher rankings. So Google found the way to deal with them, which was very successful.
However, through years, Google had found a different ways to measure authority, and one of them is social media.
Links to your social media content provide wider information that you may think. Your Facebook, Twitter, Pinterest, LinkedIn, Google+, YouTube, or other social networks are in a close relationship to your website’s ranking. Based on social media appearance, Google and other search engines understand your website is credible. Also, search engines realize the keywords to rank your website.
3. Social media strategy boosts relevant keywords
When using relevant keywords throughout social media, search engines will rank the content, as well as the profile of each account. That raises the possibility for noticing you business throughout various sources. For instance, when searching for the particular service, the top results in search engines are their social profiles, next to their website.
Therefore, it is critical to ensure you update your social media accounts and fill them with relevant information about your business. Also, for SEO improvement, always use keywords relevant to your business type. Incorporating them into social media postings will attract more audience, as well as convert the audience into leads.
Social media strategy for better website rankings
4. Speed up how quickly your website gets indexed
As we stated above, social media strategy boosts your website’s credibility giving search engines an indication of content quality and information value. If your website content people share frequently, the better chances are to speed up the indexation process.
Social media allows you to spread the information throughout web, as well as helps influence the amount of links shared in a short period. The speed depends on different factors. First, the time frame of sharing the content, the web/social media influence of people sharing your content, as well as how many people shared your content.
5. Local search advantage
If you are a small business, local search is mandatory. With increasingly rise of mobile use, local search has become more accessible to users browsing on their tablets or smartphones.
Make sure your business appears on different social media networks such as Yelp, Foursquare, etc. Also, you should make updates to search engines – Google, Bing, and Yahoo. Google search engine links to Google+ local page created as a dynamic social network that allows you to share content with others. This helps with building an interaction and promoting your brand.
Social media strategy is often less important, but as we stated above, there are significant ways that social media affects the visibility of your website in search results.