According to recent trends and statistics, it is not enough for businesses to just have a website. As people spend increasing numbers of hours on mobile devices, there has to be a significant need for mobile-friendly responsive websites. This websites serve best their visitors. Here are few tips to keep in mind when creating mobile-friendly website.
Tips to implementing mobile web design
Keep it simple
Simplicity is the most important part of mobile web design. It is crucial to creating content that is fast to load and doesn’t demand much of a screen space. Reduce the number of images as these are not that useful for mobile sites and can significantly decrease loading speed. Keep in mind that mobile users have an entirely different approach to mobile websites than desktop users. Also, reduce forms that users have to fill out. These can be difficult to fill out, especially on smartphones. If there has to be an online form, make sure the fields are limited, giving space to only necessary information.
Make it easy to navigate
There is simply not enough website space for all the relevant information, so always focus on the most important. No matter what your area of expertise is, make sure you don’t turn off potential customers with never-ending menus or navigation buttons. Focus on your key products and services making it easier for customers to find quickly what they are looking for. Make it easy for visitors to get in touch with you. Always provide several contact options such as phone number, email address, company address. These have to be accessible from different pages of your website.
Create call to action
Create visually stimulating call to action that will look appealing to visitors. That is, even more, important for mobile web design. Unlike desktop users, mobile users already have an idea what they are looking for and mainly just need to get in touch with you. To get the most from this addition, make sure that to place a call to action button at prominently visible place. It has to be straightforward so that visitors know what they will receive from you/your business if respond to call to action. Make it short, understandable and compelling.
Listen to Google
Google made an announcement how it would start using mobile friendly websites as a significant factor in search engines. Google recognizes the need for a quality mobile experience and wants web pages to load instantaneously, no matter what type of device visitor is using. Also, with an adequate mobile web design it is more efficient for Google bots to crawl which means that your website is indexed quicker.
Besides, users don’t want to be limited while searching the internet on their mobile devices. Mobile web design gives them a choice to browsing according to their own preferences. Make sure to upgrade your website to not only desktop, than a mobile friendly version, as well.