Web design is a particular area that requires an advanced set of skills and experience. It’s a perfect balance of form and function. It improves a visual appearance of your business and helps in bringing leads. A good website has to engage the online visitors and show them everything about your products and services.
However, web design is a complex area where is easy to make mistakes. Here are the leading web design mistakes you want to avoid.
1. Unresponsive web pages
The number of mobile users has significantly increased over time which leads to the importance of having a responsive (mobile-friendly) website. According to a Global Web, laptops and mobile devices are the most popular devices used to search the Internet. Google also tends to rank all the responsive sites close to the top, as opposite to the unresponsive ones which rank low and in the old search engine pages. If you want your business to be noticeable and easy to find, it is mandatory to have a responsive website.
2. Poor design
That is something you want to avoid. Your website is the presentation of your brand, so you want to make sure it looks perfect with all the elements needed to show your business in the best light possible. Make sure your website is regularly updated following recent design trends. Also, listen to your audience when setting up a marketing strategy. To make it look appealing, you want to have some beautiful images, readable content, and dynamic elements such as video. Still, ensure that the pages are not overpacked with irrelevant details.
Web design mistakes to avoid
3. Lack of content
Your website tells the story about your business, but it’s not enough to only have images and some content here and there. If you are not familiar with writing, hire a professional that will improve the whole website with amazing content. Also, the content is mandatory for SEO and will help to target the right audience. Make it interesting, explanatory and educative.
4. Slow performance
Time is precious. Make sure your visitors do not spend most of it waiting for your website to load. It would probably take less time for them just to walk into your store or an office. That probably won’t happen because they want to learn more about your business from the Internet and then decide if they want to spend more time visiting you.
5. No SEO
Ok, so your website is all up and running with a great design, functional, mobile friendly, but your potential customers are unable to get to it. To help them find that amazing thing, you would need a search engine optimization. You don’t want to make a web design mistakes related to your business marketing. Do your research to see which audience you want to target and then set up a marketing campaign involving all the keywords relevant to your business. You can certainly hire an SEO company that will help you promote your business online.
A web design mistakes are easy to make, but our tips could be of great help. If you are setting up a new website or already have one, make sure to do your research, listen to your audience and think about what exactly you want to show and say about your business. Also, what is the feedback you want to receive? Always make sure to hire a professional if a web design is not your area of expertise.