Improving the user experience on the website is one of the most important computer science things you can do for your business. In a way, the websites can be ‘augmented reality’, as they have to interact with the users and help them get what they want.
However, there are so many things for your eCommerce website you need to consider – and there are so many things you can improve. Continue reading to find out what you can do to help build the essential part of your career change!
What Is User Experience Design?
Before we start, it’s principal to make note that there isn’t a universal explanation as to what the user experience design is. It consists of information architecture, usability, interaction design, and visual design.
The user experience design comes with a simple goal to improve the experience of website users while they browse the website. The goal is to give the users a good quality product, a website they will keep coming back to – one they enjoy using.
So, the point of this aspect of the design is to produce a website that is interactive and extremely easy to use and navigate. All websites out there depend vastly on the user experience – and if the experience is not up to par, the website will not have any success.
However, explaining what user experience design is – in concrete ideas and rules, is not that easy. eCommerce on the other hand is tightly linked to the user experience design, so let’s now move on to the link between the two.
User Experience and eCommerce
Usability User Experience (UX) is an important part of website design. There are many reasons why. The first is the impression that your website design and UX provide to a visitor.
If someone arrives at your website or online store and isn’t sure how to navigate the site and find what they’re looking for, they will immediately have a negative opinion of your business.
Imagine that you walked into a brick-and-mortar retail store and none of the aisles were organized, there was no signage or labels, and it was tough to walk around inside the store. Would you want to spend time shopping there? Likely not.
Another reason that UX is important is that it helps customers and increases sales. Not only is it important to make a good impression on a customer, but you also want to help them find what they are looking for.
This not only makes their transaction smoother and more pleasurable, but it also improves sales and conversions. Make sure the User Experience and eCommerce are in sync. If people can find what they’re looking for, they’re more likely to buy something.
The easier it is to find more items they’re looking for, the more they will buy.
UI & UX Design – What Is The Difference?
Many people don’t realize that UI and UX are not the same things – but they are related to one another. UI is a term that describes user interface design, and they despite sounding similar, are designing completely different things.
To explain, user experience design – and the UX designers work to solve the problems for their customers, while UI refers to making everything function well and looking more aesthetically pleasing.
Just like the name says, UI designs the interface of the website and the products you may find there. It consists of designing each screen the user will come across while going through the website.
The point of the UI design is to improve the user’s experience and the entire user journey while using the desktop version or the mobile app. Many things go into the UI visual design, such as the buttons, fonts, and more importantly, the color palettes used.
UI does design the user interface, but the UI and UX design always go together. What we must remember is that UX design is something we come across more often – from the usability of mobile apps to everything we see in retail.
Best Ways To Improve Your User Experience Design
As we said, the user experience design is something you have to keep an eye on if you want to dabble in eCommerce. There are so many things you can do to improve the value for your website guests, and it can be easy to get lost in it all.
If all that does seem like it’s too much – you can always consider our web design team in Toronto to help. With a simple click, you can contact our user experience designer and let them take over!
Here are some ways to improve the UX experience of your eCommerce site and boost sales.
1. User Research
This is precisely something our web design company in Toronto helps our clients the most with. When it comes to user research, it can provide you with incredible advice as to what is not doing so great on your website – and you can use this to your competitive advantage. On top of it, this should always be the first step, before you dabble in usability testing or anything else.
Commonly, people don’t know how to conduct usability tests or user testing of any kind, but they can tell that their website is not doing so great. Finding the weak spots for human users can be extremely difficult, which is precisely why we like to use something called ‘user research’.
To design or redesign the different aspects of your interface can be used with the conducted marketing research. TO make your website user-friendly and provide good usability of the website, you have to know your target audience and what they want.
We can help you ensure that you have all the information and data analysis about your targeted users. Only with a high-quality digital product and a positive first impression, you can make your website guests into loyal customers, and UX research can help immensely, so hire a user experience researcher in Toronto today!
2. Use Photos
People like to see what they are shopping for, so make sure that you have large, clear photos on your site. This is especially true for the hero image or featured area on the site. Use a simple, uncluttered design in this area, and don’t use too many words.
Avoid giving people too many conflicting options or they may be overwhelmed. You also want to make it obvious what your shop sells. If you specialize in athletic shoes, for example, try to ensure that your hero image is a nice picture of an athletic shoe.
Also, make sure that you are using high-quality, well-lit photos. You need to depict your products clearly, so your customers can see what you are selling!
The pictures should also be simple, with not too many details that can pull away from the attention of the main product. For design thinking and design ideas for your UX research, you can always contact our web design company to help you out!
3. Help People Navigate
Navigating through your website should be straightforward. A good idea is to list general, broad categories on your homepage and in your main navigation menu. Limit the main menu to about five to seven options with clear titles.
For example, have categories such as MEN’S SHOES, WOMEN’S SHOES, KIDS SHOES, etc. rather than PRODUCTS, TRAINING, SIZES, etc. The former is much more clear and easy to understand. Having simple navigation is a good website design.
The goal is to make the interaction design a user-centered design, so the users don’t experience any problems while trying to find what they want. As WordPress development experts, we are here to help with User Experience and eCommerce!
4. Filter Down
You need to give people the ability to filter down their search. Once someone clicks on the main category, give them subcategories to look through. You may want to include filters for color, style, size, price, etc. depending on what items you sell.
Make filters clear and easy to understand for better User Experience and eCommerce. The goal of this process is to let the shopper easily narrow in on the product they’re looking for.
5. Navigate The User Flow
During the design process, even the best UX designers can miscalculate the user flow. So, that is a common problem, and if you aren’t sure whether your user flow is good, you need to consider a few things!
- Are the actions in the desired order?
- Does everything have a logical end for the user?
- Does the user get to their goal quickly?
- Are there mistakes, and did you prevent every possible mistake in the UX design?
So, if you do come across any issue we have listed above, it means that your UX design needs to be fine-tuned for the end-user. not every end user will start at the same point – and they will come across various human-computer interaction moments.
What you need to check is whether the users go through the interaction quickly and exactly the way you wanted them to. Also, you need to check out how many clicks it requires for the user to get to their desired goal, and if it is too much, it can reduce the person’s experience on the website.
The usability standards state that the number of clicks needs to be reduced as much as possible. Also, the obstacles need to be removed, and the structure of the information architecture of the app, as well as the visual design aspect of it, must be perfect for the users.
UX designers at our team will be glad to help tackle the issue of the user flow on your website!
6. Avoid Clutter On The User Interface
You want to avoid having too much going on. If you have contrasting offers and several different promotions and categories all highlighted on the same page, people won’t know where to click. Make less clutter for better User Experience and eCommerce They are also much more likely to miss out on what they’re looking for because they’re distracted by confusing images and promotions. Stick to a straightforward website design. To avoid this, please contact us and learn more about our web design company in Toronto today!
7. Ensuring Readability & Accessibility
Your website must have, along with everything else we have talked about – an accessible design and it must be readable. Catering to everyone’s needs, no matter how different they are, is the goal of making your website pass every usability test out there.
Your users may have different abilities, and they may use different devices – so the information architecture must follow that. Ensuring that all of your customers have equal access is one of the keys to success – and it will pay off!
As for the readability, it is all about enabling users to open the website, which is looking good on every device out there. The layout needs to be responsive, the visual representation needs to be perfect on every platform. When users interact, they have to have a good physical interaction with the UX, as it is the key to brand loyalty.
One of the things readability comes down to is the responsive layout made by the interaction designers. They can arrange all of the elements in the UX design using something called breakpoints – and using vectors for a responsive page doesn’t overload the page, improving the human-computer interaction.
8. Recycle Your Other eCommerce Ideas
If you have already started various eCommerce websites or UX design projects, there is truly no reason why you cannot use it for your current project. They are your ideas after all, and some of them should be usable for other projects.
If you are already somewhat experienced in the field, you can already have precious knowledge about the market or insights into what works on websites and what doesn’t. Going through your old projects and redoing them to make them work can be a much easier job to do than creating everything from scratch.
Analyze your old projects, and re-use information that was proven to work. Drawing up conclusions, and making notes of everything you like is something every UX designer will appreciate. What’s more, you can even give out this information to our UX designer, if you want your project to look similar to those you already have.
Another important thing about recycling is improving your odds of becoming profitable. You already know what projects of yours were successful, and you can learn from your example what you can do about your current project to see it come to success.
Talk to our UX designers about the ideas you like, and discuss with them what can be used for this particular eCommerce website!
9. Optimize, Optimize, Optimize!
Optimization of everything in the UX design, from usability testing to perfection, to interaction design and changes in the information architecture. Interaction design is one of the principal things that need to be optimized, which is why interaction designers are so crucial for the entire design process.
The interaction designer can improve the digital experience of the final product and the overall user experience by preventing errors, and developing visually appealing products.
The messages also need to be friendly to fulfill the users’ goals and improve the digital experience. Also, the user experience UX needs to incorporate going back and ‘undoing’ actions in the finished design. On top of it, when the user interacts, they need to feel that the interface is user-friendly and caters to their needs.
Because of it, the UX design encompasses, or should encompass information about the previous actions of the user stories. The interaction design also needs to create an emotional interaction of the user with the UX design – the user needs to feel heard and taken care of while navigating the website.
Interaction designers need to create a website that lives and breathes, rather than being a simple tool. Giving the website human features is a guarantee of success!
Catering to your users’ needs and providing adequate usability is the essence of a great UX design. However, it can be difficult for UX designers to do everything – from daily tasks to huge changes in UX design.
That is precisely why your eCommerce company should consider us, a Toronto-based web design company, and hire our user experience researcher. We can help with the UI design, cognitive science of eCommerce, usability, software issues, and so much more!
Contact us today to get a quote and find out more about our services!