case study

About the client

The Poirier Group is a successful business management consultant company from Etobicoke, Ontario. The company is well known for value-added consulting, implementation and integration, as well as extensive operational experience and management consulting. The Poirier Group also has a reputation for outstanding leadership, technical and creative resources, as well as unique business solutions.

The Poirier Group has decided to award EggsMedia with an exciting website redesign project, based on our professional references and experience of ten years standing.


The old Poirier Group’s website was significantly outdated, non-functional and non-user friendly. The client has reached out to us for ideas and suggestions on how to improve their website’s overall appearance. The main challenge for this project was based on custom functionalities and elements for the WPBakery Page Builder.

Website Design Objectives

  • Website development on the WordPress CMS platform
  • Website UX and UI design
  • On-site search engine optimization
  • Clean and modern layout
  • Additional custom development elements


By following our client’s requirements, we have developed the newly redesigned website on the WordPress CMS platform. There were also additional custom developed elements that had to fit the client’s needs and preferred website functionality.

Additionally, in order to extend the usability of the website, we also developed custom elements and functionalities for the WPBakery Page Builder. This was to enable the client’s ability to reuse those elements later on and modify them according to their preferences and needs. The design of the website is coded mobile-first; however, we did not rest on one’s oars and made the design fit the viewpoints for all modern devices such as tablets, smartphones, and laptops.


The project resulted in an aesthetically and visually appealing, as well as the responsive and modern website, that represents The Poirier Group’s name and brand accurately. The unique design and functionality of the website have caught many eyes, attracted new customers and received outstanding feedback.