About the client
FloFoto is a Toronto and Sudbury photographer team with the mission of capturing life’s precious moments for eternity. They offer couples photography, wedding photography, commercial photography and more. They have been working as a team for over ten years and have built a valuable list of clients. They have delivered unique, professional and timeless photos that stand out from the rest.
The FloFoto team reached out to Eggs Media with the idea to improve the existing website visually and functionally, so it performs better.
Problem
The FloFoto website was pretty outdated and lacking performance. It was also quite slow due to a significant number of high-resolution photos. It was mandatory to optimize each photo without impacting website loading speed. The website also needed to be fully optimized for search engines as well as prepared and ready for various devices (desktop, mobile, tablet). The client pointed out the overall aesthetic of the website that needed to be improved.
Website Design Objectives
- Website development on the WordPress CMS platform
- Website UX and UI design
- Make the site more engaging and aesthetically appealing
- Clean, modern and professional look
- Implement hundreds of high-resolution photos
- Improve on-site SEO performance to increase traffic and drive leads
- Implement a fully responsive solution backed by WordPress CMS
Solution
Our Eggs Media team re-designed this complex website on the WordPressCMS platform by focusing on user experience and overall website performance. We implemented a significant number of professional, high-resolution photos having in mind that all the photos need to be optimized and viewable on different devices. We used more professional typography, engaging images and content to make the FloFoto website more appealing to visitors.
Result
The new re-designed FloFoto website is now much more professional, aesthetically improved, highly optimized and thoroughly functional. The freshly optimized content, new integrated photos and professional typography reflect the energy of this business, making them stand out from the competition.
