Ever since Google announced how mobile-friendly, responsive websites would be getting better search engine ranks, responsive web design has gained popularity. However, even before the announcement, responsive web design has been a thing, to be more precise, from 2002 onwards. With the development of technological devices, there has been a particular need for a web solution that will present flexible and accessible ways of optimizing and improving the functionality of websites. In this article, you will learn more about responsive design benefits.
Responsive design benefits when creating websites
The main, and usually the ruling characteristic of having responsive design lies in the fact that it enables rendering of web pages in a fast and optimized way. Because the crucial point in the web development process is web design, the responsive design has become the leading technology solution in need to create adaptable display content on various devices. Responsive design involves the arrangement of content into graphical models that can be used as a basis for coding a site. Therefore, the HTML and CSS code of a website is adapted to the resolution of devices without the need to define styles and web solutions for each particular device.
When it comes to responsive web design, some technical components make it so popular among designers and developers:
• Fluid grids: enable assigning relative units (like flexible images) to page elements
• Flexible images: image resolution in regards to the viewing area, load time and sizing of images
• Media Queries: make it possible to switch between different CSS, based on the features of a device
Responsive design benefits for your business
These components, of course, contribute to many advantages that come to light when using responsive web design. Now that we’ve looked into what responsive design is let’s look into all the responsive design benefits when creating websites.
1. Improved UX and mobile traffic
Responsive design is the most suitable, and after all, the essential approach to offering improved user experience. In the first few months of 2019 alone, mobile traffic has increased by a staggering 80%, which means that neglecting the responsiveness of a website may result in user stopping their engagement.
Having a responsive website leads to better user experience, and an improved UX, alongside site functionality and user interface, lead to new customers for your business. A seamless and optimized UX is directly related to the website’s accessibility and traffic, therefore, responsive design has become a norm in the world of web development. Thus, to attract visitors, who will also stay on the website longer than it takes to view one page, responsive design is a way to go.
2. Flexible e-commerce solutions
By implementing responsive design, you will not only avoid many issues in regards to your website but also increase the success of your e-commerce venture. Moreover, responsive design benefits include a highly flexible approach that can be used for the development of e-commerce solutions to improve search engine optimization. Not to mention that Responsive design increases conversion rates, boosts profits and strengthens your business as it helps convert visitors into loyal clients and customers.
3. Lower cost and maintenance
With responsive design, you’re getting a faster and better mobile development at the lower price and lower maintenance need. To make a responsive website is time-saving, naturally costs less than a stand-alone mobile application does, and doesn’t require additional testing and support. Additionally, one of responsive design benefits is that responsively designed website will save you money in regards to the configuration and maintenance costs, as it is based on the idea that ‘one size fits all.’ Therefore, instead of creating separate desktop and mobile sites, you can have one website that will adapt to different devices accordingly.
4. Lower Bounce Rates
Responsive design is also responsible for decreasing a website’s bounce rate. A bounce rate is a number of people who visit your site and leave after viewing only one page, which can, in the long run, affect your search engine rankings and much more. Because a responsively designed website offers a better user experience, the chances are that the visitors will stick around longer than they would do otherwise, and potentially explore the website in more detail.
5. Simpler SEO Campaign as one of the responsive design benefits
The search engine success of a website is highly dependant on visitor engagement, backlinks, unique content, all of which are available on a responsive website. Flexible and responsive websites have a mobile-friendly SEO Campaign, which increases the load time as well as the visitor experience. Having a responsive website means you’re working on a single code base that enables the SEO specialists to optimize pages and allow SEO Campaign across multiple devices.
In conclusion, a responsively designed website will, as mentioned above, provide you with more leads, visitors that will potentially turn into loyal clients as well as exceptional search engine rankings. To take advantage of, make sure to consult a web design company that provides extensive knowledge in this field. Only then will your website gain the most from the responsive design.