By utilizing responsive web design, you can ensure that your website appears great on mobile devices, tablets, laptops, and desktop computers, ensuring a consistent user experience. And a better user experience implies more conversions and increased revenue – which is a win-win for both sides.
Wondering what is a responsive web design and what are its key elements? In this article, we’ll talk about the essential features of mobile version website design – and define what responsive web design benefits are.
Let’s get going!
What Is A Mobile-Friendly Website Design?
Mobile-friendly websites are those that are built to function the same way across all devices. That implies that nothing changes or becomes unusable, whether it’s viewed on a computer or a mobile device. The website is identical across the board – with no usability issues regardless of the device used to access it.
Navigation drop-downs, for example, are limited since they might be difficult to use on mobile. There is also no usage of Flash animation.
Key features of mobile-friendly websites:
- Content that is static and does not alter
- Easier navigation
- Images appear smaller
- It is not dependent on a mobile operating system to perform successfully
You can check if your website is mobile-friendly here.
What Is A Responsive Mobile Website Design?
A responsive website adapts (or adjusts) to the demands of mobile users and the device (in this case, a mobile device) on which they’re viewing it. Here are some examples:
Text and graphics are moved from a three-column layout to a one-column display. Unnecessary visuals are hidden to avoid interfering or competing with the more relevant information on the website’s smaller display.
You can check if your website is responsive by lowering the size of your browser’s window from full screen to extremely small when on your desktop website. If the look of the text, photos, and drop-down menu changes as you move towards a smaller screen than the responsive web design works.
- Changeable dynamic content
- Condensed navigation
- Optimized photos
- Adequate padding and spacing
- No need for a separate mobile version
- Requires the use of mobile operating systems to operate
Which One Is Better For Your Business?
With responsive design, you can provide a more personalized mobile experience. However, that calls for skills, adequate preparation, and a slightly greater budget.
Then again, a simplified, mobile-friendly site can provide a consistent online experience across all devices. These sites don’t have any unique properties or functionalities; they merely do what they’re supposed to do.
So, how to decide which one to choose for your needs?
In simple terms, if more than 35% of your online traffic is from mobile devices, you have complex website features, or you just want your site to remain up-to-date longer – responsive web design is the way to go.
If you have a small mobile audience looking at your website, or you have a simple website, and your images are smaller and already load fast, then mobile-friendly is the right choice for you.
Why Is Responsive Design Important?
We live in a “multi-screen era” – and it’s critical that your site is available on as many devices as possible. You never know which device someone might use to visit your website.
According to responsive website statistics, it’s a good idea to appeal to both desktop and mobile readers. Mobile screen viewers currently exceed desktop viewers – and that trend is expected to continue as worldwide smartphone accessibility improves.
Even more so, back in early 2015, Google declared that mobile-friendliness and mobile website responsiveness would be a ranking component in its search engine algorithms. And that’s simply because those two components play a considerable role in user experience.
Since July 2018, Google has elevated the importance of mobile page load speed as a criterion for a website’s position in search results. Your total rating across all platforms will be significantly impacted if your mobile website design is sluggish or unresponsive.
You can’t afford to ignore Google’s trend toward mobile-friendly optimization; it accounts for around 94% of all organic search traffic worldwide. So, mobile optimization should be a part of every website optimization strategy.
Essential Mobile Site Design Features
You may either opt for a separate design for the mobile version of your website – or hire Eggs Media, a Toronto-based website agency, to create a responsive mobile website design for you.
As we already explained, responsive mobile sites automatically adjust to the size of the screen (including small screens), removing the need for a separate mobile site.
Again, the majority of your visitors come to your site via mobile phone. And if your mobile site design isn’t user-friendly, you risk losing visitors.
The essential mobile website design features include:
1. Flexible Images & Graphics
For a successful mobile website design, all the images and graphics must be visible and flexible to suit smaller screens.
That’s essential if you have an online shop and want to show your products to more consumers. Potential customers should be able to zoom in for a better view, for instance. If your customers can’t view your products correctly, they probably won’t buy your products.
Instead of setting the maximum width and height yourself, allow the browser to resize images according to screen size automatically. Pair that with an easy-to-find search bar, and you’re good to go.
2. Fast Loading Time
People use their phones or tablets on the go; they have no time to wait for your mobile website to load.
They want information now.
The load times should be minimal, no matter which device they use. Ideally, the website should load in under three seconds. Granted, loading speed also depends on the Internet connection and the amount of information the website carries – but faster loading times are still preferred.
3. Easy-To-Find Contact Form
If they’re interested in your products or services, a potential customer will want to get in touch with you. And they will want to do it quickly and efficiently.
Make sure your contact information is visible and easy to find.
For mobile devices, you need to have directly clickable contact information so that it takes one click to call you. That’s essential when it comes to mobile website design because, most of the time, your contact information is the first thing visitors will look for here.
4. Social Media Accessibility
The popularity of social media doesn’t even have to be explained. We’ve all become more or less addicted to this creation of technology.
Your mobile website should allow visitors to access your social media with one click. Your social media buttons should be integrated into the site in a way visitors can easily find them.
5. Readable Text
Something that’s positioned nicely on a desktop site may look like a big mess on mobile devices – if poorly designed, that is. The sentences might come out cut, and letters may be in different sizes, for example.
Your website designer has to ensure these details are adequately covered in a successful mobile website design. There’s nothing worse than the text overlapping images by mistake.
Not sure where to start? Read our FAQ page here.
Benefits Of Responsive Mobile Website Design:
The main – and usually the ruling – characteristic of having a responsive website lies in the fact that it enables the rendering of web pages in a fast and optimized way.
Because web design is the crucial point in the web development process, responsive design has become the leading technology solution for creating adaptable display content across various devices.
It involves the arrangement of content and page elements into graphical models that can then be used as the basis for coding a site. The HTML and CSS code of a website is adapted to the resolution of devices without the need to define CSS styles and web solutions for each device.
When it comes to responsive web design, certain technical components make it popular among web designers and developers:
- Fluid Grids
- A fluid grid layout allows you to visually design multiple layouts that correlate to the devices on which the website is viewed. For example, your website will be seen on desktop computers, tablets, and mobile phones. Fluid grid layouts may be used to set layouts for each of these devices.
- Flexible & Adaptable Images
- The second pillar of responsive web design includes flexible images. They enable us to deliver visual solutions that aren’t limited by specific display sizes. Also known as “adaptable images,” these large images adapt to varying viewport widths and display resolutions.
- Media Queries
- Media queries are an important feature of responsive web design because they allow you to generate multiple layouts based on the size of the viewport. They might also be used to detect other aspects of the environment in which your site is operating, such as whether the user is using a touchscreen instead of a mouse.
Responsive Design Benefits For Your Business
Everything we discussed contributes to the many advantages that come to light when using responsive web design.
Now that we’ve looked into what a responsive website is let’s go over responsive web design benefits when creating the best mobile websites.
1. Improved UX & Mobile Traffic
A responsive website is the most suitable – and, after all, the essential – approach to offering an improved user experience.
In the first few months of 2019 alone, mobile traffic increased by a staggering 80%. That means that neglecting a page’s responsiveness as a UX designer could result in mobile users stopping their engagement.
Having a responsive mobile site leads to a better user experience. It also leads to an improved UX, alongside site functionality and user interface, attracting new customers for your business.
A seamless and optimized UX is directly related to the website’s accessibility and traffic. In that sense, a responsive website has become the norm in the world of web development.
2. Flexible E-Commerce Solutions
By implementing responsive design, you’ll not only avoid many issues regarding your website but increase the success of your e-commerce venture, as well. Moreover, the benefits include a highly flexible approach that can be used for the development of e-commerce solutions that’ll improve search engine optimization.
It increases conversion rates, boosts profits, and strengthens your business as it helps convert visitors into loyal clients and customers.
3. Lower Cost & Maintenance
With a responsive, mobile-friendly website, you get faster and better mobile development at a lower price and lower maintenance needs. A responsive site is time-saving and naturally costs less than stand-alone mobile apps do.
It doesn’t even require additional testing and support. One of the responsive website benefits is that it’ll save you money in regards to the configuration and maintenance costs. That’s because it’s based on the “one size fits all” idea.
Instead of creating a separate desktop website and a mobile website, you can have one website that’ll adapt to different devices and smaller screens accordingly.
4. Lower Bounce Rates
Whether or not you have a mobile-friendly website is responsible for decreasing your website’s bounce rate, too.
Your “bounce rate” is defined as the number of users who visit your site and leave after viewing only one page – which can, in the long run, affect your search engine rankings.
A well-designed website offers a better user experience, so the chances are that the visitors will stick around longer and potentially explore the website in more detail.
5. Simpler SEO Campaign
The search engine success of any website is highly dependent on visitor engagement, backlinks, and unique content – all of which are available on a responsive website.
Flexible and responsive mobile websites have a mobile-friendly SEO campaign, which improves the load time – and the visitor experience.
Having a responsive website means you’re working on a single code base that enables the SEO specialists to optimize pages and allow SEO Campaigns across multiple devices.
6. Improve Visibility in SERP
Some advantages of flexible layouts, like quicker loading times and the removal of duplicate content in mobile versions, directly affect a website’s SEO.
Google advises that webmasters use the same HTML for all devices, responsive web design, and, and CSS media queries to ensure that the information is presented appropriately in each scenario.
7. Faster Website Load
Responsive websites load quicker across all platforms – particularly smartphones and tablets. It takes less time for a website to load because of responsive graphics and fluid grids – which have a direct influence on the duration of the visit.
53% of mobile consumers would leave a website if the pages took longer than three seconds to load, according to surveys. Based on that same study, pages that load faster benefit from increased time spent on the site and higher conversion rates. That demonstrates the significance of responsive site design.
8. No Duplicate Content
Another thing to consider when developing two versions of a website is that you are basically duplicating material.
Despite the fact that search engines are becoming more intelligent by the day, they still need to know which version of the website is more significant. If you use a mobile version of the site, your content remains unchanged – even if the URL changes.
Because search engines have no way of knowing which information is relevant, both versions of your website may have a lower search engine ranking.
If you want both desktop and mobile website versions to rank highly, you will need to develop two different SEO strategies and campaigns and spend substantially more money on creating fresh, quality content for the desktop and mobile versions.
Most websites use a canonical link on their mobile page that refers to the desktop version since having two distinct SEO strategies takes too much effort and money. So, most standalone mobile websites are not ranked by search engines.
You can eliminate these problems with a responsive website. If you have any doubts about the significance of responsive site design, this should clear them up.
9. Helps In Building Backlinks
Ultimately, a responsive website might aid in earning your backlinks. Backlinks are essential in any SEO plan because they demonstrate to search engines that other websites see your page as a reliable source of information. As such, they’re a key factor in your search results ranking.
However, other websites will be less likely to link to you if your site isn’t responsive. Linking to a website that doesn’t give a decent user experience reflects poorly on them, as well.
Technology has advanced immensely, and it’s no longer required to sit in front of your desktop computer to visit a certain website. Everyone has access to the Internet, and they can surf from anywhere they choose, meaning that customers must have the best possible mobile experience when viewing your website.
Flexible layouts and a responsively designed website will provide you with more leads – visitors that will potentially turn into loyal clients. It will help gain exceptional search engine rankings, too.
However, we know that setting up a successful mobile web design is a challenging process for designers and programmers. Make sure you hire a knowledgeable web design company that can deliver the best possible product.
Our team will be more than happy to assist you with your next project. Make sure to consult us – a Toronto ON web design company with considerable experience in this industry.