How web design attracts customers
In today’s world, no aspect of your company is 100% independent from the others. We live in an interconnected world where clients find businesses and communicate with them through phone calls, internet searches, social media, instant messaging, traditional advertising, and more. Therefore, when you are having a web designer create a website for your company, you’ll want to keep this in mind.
A website is more than just a way to let your customers know that you exist. While, many years ago, websites used to serve only as a method to let customers contact you, this is no longer the case. Simple websites that just list a phone number or physical address are falling out of fashion. Modern websites contain information about your company, your brand, your goals, your history, and your industry. They also tell your customer a lot about your company just by their design.
When a customer today comes to your website, he or she wants to know about your company. Customers also want to get a feel for your company. A website design can tell a person quite a lot about the attitude of a company, its placement in the market, the type of products and services it sells, as much more.
This is why it is so important that your web designer understands your customers.
Web designers should understand your market
When web designers understand your target market, they do a much better job creating a look and feel that markets to this potential client. We live in a world where you do not have much time to create a good first impression. People who are searching for companies online literally spend only a few minutes (and sometimes just a few seconds) on a website before deciding whether or not they will do business with a company.
If your website is not designed in a way that is visually appealing to your potential customer, you will lose out. The customer will not be impressed by your design and will click “back” and head to your competitor.
Different customers have different expectations. For example, a customer who is looking for a high-end restaurant will expect a different look and feel than a customer who is looking for a fast-food option. A customer who wants trendy clothing will have a different opinion of your website than a customer who wants high fashion.
Think of your website like the lobby of your office. Someone expects a much different look and feel from a doctor’s office than they do from a tattoo parlor, for example. If your web designer does not understand this and does not keep your customer in mind when creating your web design, you could be turning customers away at the door. Make sure you hire web designers who understand your brand and your market.