Responsive web design is definitely something that you should pay attention to if building a new website. As you have probably noticed, Google has announced a concrete deadline (April 21) when it will incorporate a website’s mobile-friendliness into its ranking algorithm. That means the non-mobile-friendly websites will have lower rankings on Google. Also, this would be one of the biggest updates from Google in terms of the amount of people that this will affect.
If you have been procrastinating all these months, take action now and make sure you follow the deadline in order to prevent your website from being affected by these significant changes. In order to reach an audience, your small business website has to follow certain trends. Statistically, the number of mobile users has increased, and the mobile web takes over 50% of all web traffic.
Thus said, responsive web design has become mandatory. Responsive web design is an approach to designing and coding a website so that the website provides optimal viewing experience. It provides ease of reading and navigation across a wide range of devices (from desktop computer monitors, tablets, to mobile phones). For instance, if a user visits the website from a smartphone, the site should fit the smaller screen.
What are the benefits of responsive web design?
With a number of mobile users increasing every day, it becomes mandatory to provide the best possible experience for them. Having a website that supports your business is great, but if the site users cannot find the information they need while on-the-go, quickly and easily, your site needs changes. Visitors will be more likely to engage with responsive website.
Google ranking improvement
Once you have satisfied and happy visitor, you get additional benefits from Google. As we stated above, Google is now focusing on users experience ensuring an easy approach to the websites no matter which device they use. Also, Google prefers responsive web design because it allows crawling the website that has only one URL and HTML for mobile and desktop site. Thus so, Google can crawl and index both of them, in more efficient way. It has become much easier for users to share and engage with content when there is only one website and URL. Otherwise, they will go elsewhere, so the overall ranking of your business website will bounce. Better user experience leads to better and improved rankings on Google.
The principal goal of every business is to increase the conversion rate. According to the latest research, almost half a billion (497 million) mobile devices and connections were added in 2014. Globally, smart devices represented 26 percent of the total mobile devices and connections in 2014. They accounted for 88 percent of the mobile data traffic.
A responsive web design allows the user to complete a conversion easier and faster from any device. Not having a website that is working on mobile or tablet devices, users will be more likely unable to convert. This leads them to leaving your site for good.
If you have two separate websites – mobile and desktop, you have to manage SEO campaign for each. That is complicated, expensive and doesn’t produce the greatest result. Having only one website and one SEO campaign would save you time and money. It would make you customers happy as well.
So, better stay ahead of changes and improve the visual identity of your website with beautiful optimized responsive design. Responsive is not only a trend any more, but also responsive web design is a must. By providing the greatest experience to your audience, you will increase the chances of engagement. The more importantly, a long lasting, valuable relationship.