What your web design says about your brand
If you’re running an organization, you understand the power of branding. Your brand tells your audience a lot about your company. A strong brand, and a brand that is focused on what your customers are looking for is a huge benefit to any company. However, there are many different things that can hurt your brand. You may be surprised to know that one of these things is your website design.
A website is more than just a way to give potential customers information and a way to contact you. In many cases, your website is the first interaction that a potential customer will have with your brand. If he or she doesn’t like the website and the web design, they aren’t likely to want to pursue a relationship with your company.
How bad website design hurts your brand
If your website is difficult to use, confusing, overly complication, or just plain unattractive, you will scare customers away from your business. In today’s world, no one has the time to struggle with unintuitive user experiences, difficult to navigate websites, slow websites, or sites that do not display properly on their device.
Customers will move on and head to a different website if they experience difficulties with your site. However, not only will they leave your site, they will leave with a negative opinion of your company and your brand. This will be an incredibly difficult opinion to change. There is an excellent likelihood that if a customer leaves your website because they did not like it, that they will never return.
This highlights another problem with poor website design. Not only will it frustrate customers and cause them to leave your site, but this frustration with your web design will translate into frustration with your company. This will have an incredibly negative effect on your brand. They say you only have one chance to make a good first impression, and poor web design ruins this opportunity.
How to improve your brand through good web design
On the other hand, good website design helps your company. It attracts visitors to your site and shows them that your brand is one that they will want to interact with.
To make your website one that is a joy to use, you will need a website designer that understands good website design. From your company’s logo, to the structure of your website, to the navigation, to the overall user experience, an experienced website design company can create a site that will not only attract visitors, but one that will represent your brand in the best way possible.
Contact Eggs Media today for the best Toronto website design services.