How to Create a Lead Generation Website

How many leads is your business getting? How many of these leads turn into customers? Do you know how many leads you are missing out on? Without an optimized lead generation website, you could be missing out on 74% of potential leads. 

What is a lead generation website? It’s a website that is designed to turn people from visitors into customers. This means you need them to act. Sometimes this means filling out a form or clicking a “Contact Us” button. 

The way you collect leads will be unique to your business, but the reality is that collecting them is important. 

If your site isn’t generating leads, you’re missing out on opportunities. Your site should be helping your business every minute of the day. If it isn’t, you’re losing out on potential customers and revenue. Understanding how to get more leads from your website and implementing the right tactics and strategies can help your company find greater success. 

What is a Website Lead?

Did you know that 92% of website visitors leave without taking any action? Understanding what a website lead is could transform this lost traffic into valuable customers!

A website lead is when a customer expresses interest in your company or your products or services through your website. These leads look different depending on your offering. For instance, in some cases a lead comes when someone fills out a contact form on your site. 

Another type of lead is when a visitor supplies you with information (such as their name, email address, and phone number). This often happens with lead magnets. 

A lead magnet is something that is given away in exchange for gathering contact details. For instance, if you’ve ever supplied your name and email to get access to a free guide, you’ve requested a lead magnet. 

Do you get leads through your website? You should. Yes, some websites are designed to only provide information, but if your site isn’t getting leads, you’re missing out on a pretty significant opportunity. Once you have someone’s contact info, for example, you can use this information to upsell them, give them more details on your other offerings, and much more. 

What percentage of leads should come from a website? That depends on the industry. In general, most successful companies turn about 5-7% of their organic traffic into leads. 

Based on industry, here are some rough numbers you can expect, if you want to know what percentage of organic traffic converts into leads:

• B2B services: 7-8%
• B2B technology: 1-2%
• B2B ecommerce: 3-4%
• Professional services: 12-14%
• Travel businesses: 3-4%
• Industrial: 8-9%

Your company’s numbers may be quite different and that may not be a problem. There are several factors that go into calculating the average conversion rate. Don’t panic if your numbers don’t match exactly. However, you should be getting some leads from your website. If you’re not getting any, there could be a problem.

Why You’re Not Getting Leads for Your Business

Your business could be losing leads every single day, and you might not even realize why!

Why aren’t you getting leads? Why are the leads you get not converting? Your site might be difficult to navigate, use, or understand. It might be visually unappealing. You may not have enough good, compelling contact. Your call-to-action could be lacking. Maybe you didn’t explain your product or service well enough

You also may not be driving enough organic traffic to your site. It’s hard to capture leads if people aren’t visiting. 

If you’re not getting leads from your website, there could be several reasons why, including:

• Your SEO isn’t attracting enough traffic (or the right traffic)
• Your call-to-action (CTA) isn’t strong enough
• You’re not targeting the right audience
• Your offer isn’t compelling (or it isn’t properly explained)
• Your landing page is unclear or complicated
• Your site has a poor user experience
• Your website loads too slowly
• Your site isn’t responsive or mobile friendly
• Your web content doesn’t properly convey your core messages
• You’re ignoring local SEO
• You don’t have a lead generation strategy

As you can see, there are so many reasons why you might not be getting the leads you want. Knowing your target marketing, preparing a proper strategy, designing a website that attracts them, and using a strong offer and call-to-action are all critical steps. 

Has anyone ever asked you “do you get leads through your website?” If they have, it’s probably because they’re having trouble getting leads themselves. You don’t want to be one of those people. Making educated changes and tracking your website’s traffic and conversion rates can help. 

How to Track Your Website Leads?

One of the best ways to track website leads is to use Google Analytics. With Google Analytics, you can set up goals, track user behaviour, and much more. You need to start by determining what you consider to be a lead. 

Is it someone filling out a form? Someone contacting you? Someone signing up for your newsletter? Once you define a lead, you can track it.

In the Admin section of Google Analytics, you can create a new goal, define the parameters of the goal, and then easily track it. You can also implement event tracking, such as tracking button clicks, downloads, or video views. This will help you get an accurate idea of what visitors are doing on your website. 

You’re also able to track lead sources using Google Analytics and even analyze the paths that lead to conversions. This will help you see how users travel through your site. 

You should also be tracking the number of emails and calls you receive and having an accurate system in place that will help you determine where those leads came from. 




How Website Design Can Improve Lead Generation?

Did you know that your website design could be costing you leads? 

One of the main ways that website design can improve lead generation is by providing a good user experience. If a user can visit a website and immediately understand what the site is about and what they’re supposed to do, this can significantly improve lead generation. 

In addition, a website that is pleasing to look at puts users into a positive state of mind. If your site is well designed, professional, looks great, and is easy to use, they will immediately have a good feeling about your company. This first impression matters a great deal. 

Well designed websites also load faster. This is important for many reasons. The first is related to user experience. Most users are not going to sit around and wait for a website to load, especially if they just found out about your site and have nothing compelling them to stay. 

Websites that load more quickly are also better for SEO. Google and other search engines want to provide a positive experience for users. If a site is slow, this hurts the overall experience and therefore will also hurt your search ranking.

Finally, a well designed website is also structured so that calls to action are clear and that key content is highlighted in a manner that makes sense for lead generation.

10 Things You Can Do Today Get More Leads from the Website

Learning how to get more leads isn’t necessarily the same as learning how to increase hits on your website. It involves properly structuring your site and its content to encourage visitors to take action. 

Here are some ways to do that:

• Show Your Pricing
  • One thing people visit websites for is to learn pricing. If you offer a product or service that has standard pricing, list it on your site. If there’s a range that most people fall into, consider listing this range. You’ll get more leads if you list pricing because many companies don’t. You’ll attract interest just by being open. 
• Improve your Website Copy
  • Your website is about more than just looks. Visitors become customers because you give them what they’re looking for. In many cases, this means information. Compelling and informative website copy gives people what they’re looking for and helps convert them into customers.
  • Always think about the user experience. Users don’t want to be confused by a site. Your design and your copy should help them along their journey. 
• Make an Offer
  • What are you offering? Why should a visitor accept your offer? Make a clear value proposition and explain how your offer can help them.
• Simplify Forms
  • Don’t make your website form too lengthy or complicated. Only ask for the details  you need. This will increase the number of people that complete the form. You can always request additional information later. 
• Follow Up Promptly
  • If someone fills out a form on your website, or places a call after visiting your site, follow up with them promptly. There’s a good chance they’ve contacted more than one company, and if you take too long to reply, you’ll lose the lead. 
• Revamp Your Call-to-Actions (CTAs)
  • Your website should have clear CTAs. What do you want visitors to do? Fill out a form? Watch a video? Give you a call? Make this clear and focus your site and your content on achieving this goal. 
• Show Customer Testimonials
  • Customer testimonials and reviews are powerful. If you have them, highlight them. If you don’t have them, work to get them. Video testimonials are especially helpful. 
• Conduct A/B Testing
  • If you’re not sure what works best for you, conduct A/B testing. This will allow you to show different designs, offers, or content to different users. It will help you determine what is more successful for your business. 
• Improve Search Engine Optimization (SEO)
  • If you’re not getting enough leads, you may not be getting enough traffic. If you’re getting traffic, but not enough leads, you may not be getting the right traffic. Targeted SEO efforts (including local SEO work) will help. 
• Live Chat
  • People want a response right away. Adding a live chat to your site makes it possible for them to get instant answers and feedback. That will help you turn leads into paying customers. 

Get Help from Industry Leaders

Stop wasting opportunities. It’s time to make the right changes and get the leads your business needs. 

There’s a lot to consider when you make a lead generation website, so it can be really helpful to work with industry leaders who have had success. 

Properly creating a lead generation website and turning that site’s traffic into paying customers requires a lot of trial and error. Experienced pros will know what it takes and they won’t waste time and effort on strategies that don’t work.

Eggs Media has been helping businesses improve their online presence since 2014. We work with companies to design customized, responsive websites that convert. You can trust our team for design, development, search engine optimization, copywriting, and digital marketing services all aimed at helping improve website conversion and getting you more leads. To get started on your lead generation website or any other web project, please contact us today.