February 23, 2022

Bing Ads Vs Google Ads – 8 Major Differences

Bing Ads Vs Google Ads

Most search engine marketers are familiar with bing ads vs. google ads as two of the most popular PPC ads advertising platforms available today. Both have a significant advantage and allow sophisticated targeting and reporting.

Still, most search engines marketers trust Google AdWords only. However, they are slightly different. This article will highlight major differences related to the battle between Google Adwords vs. Bing Ads.

Microsoft Ads vs Google Ads are both popular online advertising platforms businesses use to reach their target audiences. However, there are some major differences between the two services, which can make one more suitable for your business than the other.

This blog post will look at eight key differences between Google Adwords and Bing Ads. Let’s get started!

Bing Ads Vs Google Ads

They both are different search engines. Here is a comparison of them:

1. Traffic / Search Market Share

The two biggest players in the paid search result game are Google Adwords and Bing Ads. Although they offer similar services and targeting options, there are some search volume and ad platform important differences between the two that businesses should be aware of. Perhaps the most significant difference is market share.

Google dominates the search engine market, with a 92% share of all searches globally. In contrast, Bing has just 2.5% of the global search market targeting different time zones. This difference is reflected in the amount of traffic that each platform receives.

Google Adwords receive significantly more traffic than Bing Ads, meaning businesses will generally get more bang for their buck by advertising on Google. However, Bing does have some advantages over Google.

For example, Bing is less competitive and therefore cheaper to advertise on. Additionally, Bing users tend to be more affluent than Google users, making them an attractive target for luxury brands.

Ultimately, the best platform for a business will depend on several factors, including a budget, target audience, and advertising goals.

Google is the clear leader in the search engine market, holding around 60% of the share. If you’re advertising on Bing or Yahoo, you’re missing out on many potential customers. Besides that, the combined market share of both Bing and Yahoo is less than 30%.

This means that your chances of reaching your target audience are less than 1 in 3 if you only advertise on those platforms. It’s essential to have a presence on Google if you want to reach the maximum number of potential customers.

With such a large percentage of the market share, there’s simply no reason to limit your advertising to any other platform. Ignoring Google would be like leaving money on the table – it’s not worth it.

Google AdWords can be an extremely effective way to reach your target audience. However, you may be wondering if it’s worth the investment. After all, there’s no guarantee that potential customers will see your ads.

But the truth is that using AdWords can help you reach a much wider audience than you would through other marketing channels. Studies have shown that AdWords can help you reach up to 90% of your target audience.

So if you’re looking for a way to get your message in front of as many people as possible, AdWords is worth considering.

bing ads vs google ad campaigns

2. Language Targeting

Although the “mother tongue” of the Internet is English, there are other important languages we can’t ignore. At this point, Google has the lead. Google offers over 40 language options; on the other hand, Bing only offers six language options for campaign targeting and reporting.

This gives Google a significant advantage in reaching a global audience. However, Bing is still an important player in the search engine market and should not be ignored.

Moreover, both Google and Bing are constantly expanding their language offerings, so this is an area that will change in the future.

Anyone who has tried their hand at online advertising knows that there are a lot of options out there. Google Ads and Bing Ads are two of the most popular choices, but they also have some major differences.

One key difference is language targeting. Bing Ads only allows advertisers to target by country, while Google Ads offers the ability to target by language. This can be a major advantage for companies trying to reach a multilingual audience. Additionally, Google ads campaign offers more granular control over keyword bidding.

For example, advertisers can bid more for keywords that are part of a user’s search query or less for less relevant keywords. Finally, Google Ads also offers a wider range of ad formats, including text ad spend, image search ads, and video ads. Bing Ads only offers text ads and image ads.

Ultimately, the choice between Google search ads and Bing Ads comes down to what’s more important for your business: language targeting or ad format options.

3. Auto-Tagging

This feature helps in tracking offline conversions. With Google AdWords, tagging the destination URLs setup is automatic. In the Bing Ads account, it has to be performed manually.

Tagging works by encoding the URL of the landing page with a unique ID that corresponds to the ad that was clicked on. When a user clicks on an ad and is taken to the landing page, the ID is passed along and can be used to track which ad led to the conversion.

Tagging is vital to any online advertising campaign, allowing businesses to see which ad groups are most effective and adjust their campaigns accordingly. While Google Ads does offer some advantages in terms of automation, Bing Ads still provides a valuable tool for tracking offline conversions. Settings at the campaign level is important.

4. Conversion Rates Reporting

Google AdWords is a great tool for managing your website’s advertising. You can get a full report on your website’s performance immediately whenever you request it. This is a great feature that Bing does not have.

If you want to see the entire search network, you have to download a full report. This can take some time, and it’s not as convenient as Google Ad Campaigns. Overall, Google Ads is the better choice for managing your website’s advertising. To learn more about our SEO services, get in touch with us!

5. Negative Keywords Option

When you enter a keyword as a negative match in Google Ads Google search engine will treat it as broad, reducing the number of “irrelevant” keywords for your business.
Conversely, Bing Ads does not support broad match negative keywords.

This can be a great way to improve your ad campaign’s relevancy and performance. However, it’s important to note that Bing Ads does not support broad match negative keywords.

So if you’re running an ad campaign on both google and bing ads, you’ll need to set up your negative keyword matches separately on each platform.

6. Usability

When it comes to search engine marketing, many businesses turn to Google Ads. And it’s easy to see why: AdWords is well structured, easy to use, and offers a variety of additional options, such as contact information, business address, and more.

However, regarding Google Ads vs. Bing Ads, there are a few things to consider. For one thing, Bing Ads offers several features that AdWords doesn’t, including the ability to target specific demographics and interests.

Additionally, Bing Ads tends to be less expensive than AdWords, making it a more budget-friendly option for small businesses. Ultimately, deciding which platform to use depends on your business’s needs and goals.

But if you’re looking for a well-rounded search engine marketing solution, Bing Ads is worth considering.

7. Price

As the most popular advertising platform in the market, Google Ads has a lot higher cost per click than Bing; the money is not the issue for google display network advertisers who spend more than $500,00 per year on comprise.

However, the money spent on campaigns is crucial for small advertisers (business owners, start-ups, etc.). Small advertisers usually strive to get conversions with a limited budget. If you are a small business or startup, you should consider Bing Ads as an option. As a web development company, we like to take advantage of different options.

While the battle between search engines Bing Ads vs Google Ads goes on, there is only one conclusion. Set up your campaign as you think is the best for your business.

Focus on the relevant market, conduct your research, test both platforms and see which works best. After all, the most important is to get leads no matter which search engine you use.

8. Features

Both Google Ads and Bing Ads offer a variety of features to help you improve your ad campaigns. However, there are some key differences between the two platforms.

For instance, Bing Ads offers demographic targeting, which allows you to target ads to specific age groups, genders, and locations. Additionally, Bing Ads provides an audience insights tool that lets you see how your target audience is searching for your products or services.

Google AdWords, on the other hand, offers a few features that Bing Ads doesn’t, such as phone call tracking and website call conversions. Additionally, AdWords provides more options for ad extensions, which can help improve your click-through rate.

Benefits Of Using Google Ads

Benefits Of Using Google Ads

Here are some benefits of using google display and search ads:

  • PC Bidding – Google Ads allows you to bid on keywords in order to get your ad placed in the search result pages. This ensures that your ad is relevant to the user’s search query and also helps you to control your budget.
  • Quality Score – Google Ads uses a quality score to determine the placement of your ad. The quality score is based on the relevance of your ad and landing page, as well as the click-through rate.
  • Google Analytics – Google Analytics is an analytics service offered by Google that helps you tracking (monitoring) website traffic with many different reports.
  • CTR (Click-through Rate) – The CTR is the percentage of people who click on your ad after seeing it. A high CTR means that the CPC (Cost per Click) – is the amount that you pay each time someone clicks on your ad. The CPC can be very low, depending on your keyword and ad placements.
  • Search partners – Google Ads gives you the option to show your ad on their search partner sites. This can help you to reach a wider audience and increase your chances of getting clicks on your search ads.
Benefits Of Using Bing Ads

Benefits Of Using Bing Ads

Here are some benefits of using bing ads:

  • Microsoft Advertising Search Network – Bing Ads is the only major PPC platform that gives you access to the Microsoft Advertising Network. This network includes over a billion searches per month on sites like MSN, Yahoo, and AOL.
  • Display Network – The Display Network is a group of websites that have partnered with Bing to show ads. This can be a great way to reach a larger audience and increase your brand awareness.
  • Device Targeting – Bing Ads allows you to target people by the type of device they are using, such as a PC, laptop, or mobile phone. This can be helpful if you want to show your ad to people who are more likely to convert.
  • Shopping Ads – Bing Ads offers shopping ads that allow you to showcase your products and services. This can be a great way to increase your sales and get more leads.
  • Low PPC – The cost per click on Bing PPC ads is generally lower than the CPC on google ads. This can help you to save money on your PPC campaigns. PPC ads on google are more expensive.

These are the benefits of using google ads and bing ads. You can use these benefits to decide which platform is right for you. Bing users will be shown your bing ads and google users will be shown your google ads. As simple as that.

bing ads vs google ads conclusion


So, which should you choose for your business? The answer is, it depends. Bing Ads may be a good choice if you’re targeting a more niche audience or have a tighter budget.

Google Ads is great for businesses with a wider reach and who are looking to spend more on their advertising efforts. If you’re still unsure which platform would work best for you, our team at Eggs Media can help!

We offer expert advice and services in both Bing Ads and Google Ads, so get in touch with our web design company today to see how we can help increase traffic to your website and drive sales growth.

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