Using WordPress for your Business
When it comes time to create or redo your company website, there are many factors that you’ll need to consider. One of the main ones is which content management system (CMS) to use. While web pages in the past were made up of individual HTML files, this is no longer the case today. Thanks to powerful CMS tools, keeping a website looking great and up-to-date is more straightforward than ever.
Of course, that’s only true if you choose the right CMS.
There are several options out there, including Joomla, Drupal, and others, but many businesses choose WordPress for their company websites. Here are a few good reasons why.
WordPress is one of the most customizable content management systems out there. Not only it is possible to design a theme that is completely unique to your business, but there are also a number of plugins available for WordPress that can add additional functionality to an already versatile platform.
Search Engine Optimization (SEO) is incredibly important. There are more and more websites every day and competition to rank highly on search engines is fierce. If your company’s website does not appear highly on Google and other search engines, your business could suffer.
WordPress has many strong SEO features out of the box, such as the ability to customize permalinks and page URLs as well as easy-to-use tags and categories for blog posts. This functionality can be improved through plugins, make it an even stronger choice.
WP was originally created as a blogging platform, so that means there are great blogging capabilities built right into the CMS. Blogs are great for keeping customers informed, sharing company news, showing off your business expertise, and search engine optimization.
WordPress sites are incredibly versatile and scalable. You can create a WordPress site for a single blog, a small company webpage, or a much larger project with hundreds of pages. WordPress can even be used for ecommerce. And you can continue to grow your site with ease. This means that once you start your site, you can keep growing without having to ever abandon all of your efforts and start from scratch. Adding on new pages and new sections is easy.
Plus, you can have multiple users with various different permission levels, which is great for larger organizations where many people will be accessing your CMS.
As you can see, there are a number of good reasons to choose WordPress for your business website. WordPress powers a large percentage of the world’s websites for good reason.
However, no matter which CMS you choose to use for your company website, it’s important that you work with a skilled and experienced developer. A skilled WordPress developer can be the difference between a website that underperforms and one that is beautiful, flexible, and user-friendly.