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About the client

Chasers Fresh Juice has provided its clientele with unique, fresh, raw and delicious juices for over a decade now. Located in Toronto, Ontario, and all over Canada, Chasers Juice provides an uncomparable level in flavour and quality in all of their unique and delicious juices. Over the years, they have grown to a wholesale operation, and they process hundreds of litres of juice per day!

The Chasers Juice team decided to choose the Eggs Media team to be the right match for the complete overhaul of their existing website.

Problem

The old Chasers’ website was experiencing performance issues, was extremely slow and non-user friendly. On top of that, the client reached out to us, asking to improve the website’s visual appearance as well. The main challenges were to incorporate high-resolution images and make the website perform well (including desktop and mobile view), and also to make “call to action” sections noticeable and fully functional.

eggs media case study chasers juice old website before

When it comes to secondary challenges, we must point out the rewriting of the markup in order to fit the AODA compliance level AA. The reason for this lies in the fact that the law will be active and required, starting in 2021. Moreover, the client requested prompt pop-up windows in order to display or hide the content based on the user’s response.

Website Design Objectives

  • Website development on the WordPress CMS platform
  • Website UX and UI design
  • Clean and modern layout with grid view
  • High-resolution images with the focus on mobile devices
  • Improvement of “call to action” sections
  • Responsive website design
  • On-site search engine optimization

Solution

By following the client’s requirements, we have created a re-designed website on the WordPress CMS platform. We made sure the website stands out from the competition and has a visible call to action section, large high-resolution images, engaging content and fully functional contact page.

eggs media case study chasers juice new website after

The entire branding of Chaser’s Juice is vibrant, colourful, cheerful, so we wanted to point out those values that could easily command website visitor’s attention and inspire them to take action while browsing the website. We also focused significantly on the website’s mobile view, having in mind visitors will more likely look for answers while on the go, so we customized every section to be highly responsive and mobile and tablet ready.

Result

The Chaser’s Juice website re-design project resulted in a stunning, colourful, vibrant online presentation of this successful company. Not only we managed to follow all the requirements, but we also were able to address all the issues along the way.

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