Best AI Tools for Social Media Content

Artificial intelligence (AI) is everywhere these days. Not only do you see it in some form in nearly every app, website, and tech product, but it’s all over the news as well. This is for good reason. AI is very powerful and there’s a lot that it can do. 

One thing it can do is generate written content. This naturally brings up the idea of using AI-generated content on websites and social media pages. However, before you do that, it’s important to fully understand what AI tools are actually capable of , what they’re good for, and how each tool works. 

Is it Legal to Use AI-Generated Content on Your Website?

Yes, it is legal to use AI-generated content on your website. You don’t even need to specify that it is AI-generated if it’s on your own site. Some social platforms, however, require you to mark content that is generated through AI.

For instance, Meta has plans to label AI-generated images that are posted to Facebook, Instagram and Threads by detecting industry standard indicators.

However, just because the content can be used legally, it doesn’t mean that you should freely use it without restriction. There are a few things that you should watch out for when using AI-generated content on your website.

The first is that AI-generated content typically isn’t fact-checked by the tool that creates it. If you post this content on your website and it turns out to be incorrect (or the content created encourages dangerous or illegal activity), you could find yourself in trouble. You can also harm your reputation.

Your reputation can also be hurt if the AI content uses ideas or text that has been plagiarized from other websites. You may potentially face legal issues in these situations as well. For these reasons, it’s important to check all AI-generated content thoroughly before you use it on your website or social media, even if it is legal to use it without doing so. 

Can AI Content be Copyrighted?

At this point, the United States Copyright Office recognizes copyright only in works “created by a human being.”

This doesn’t mean, however, that you can’t copyright content that was created with the help of AI. According to the U.S. Copyright Office, “works created by humans using generative AI could still be entitled to copyright protection, depending on the nature of human involvement in the creative process.“

This means that if you are creating works with AI assistance, you will need to keep detailed records of the process and be clear about which steps of your process were created with the help of AI and the level of AI involvement. 

It also doesn’t mean that the situation won’t change in the future. In many countries, copyright laws that deal with generative AI are still being developed. For instance, copyright ownership of AI-generated content is unclear in Canada. 

In addition, the rights of creators whose content was used to train AI systems are unsettled.

In most regions, existing laws are being applied to generative AI content, but new laws may need to be written as society adapts to the incredible changes that have taken place in the last few years. 

Will AI Content Tools Replace Copywriters?

No. AI content tools cannot replace copywriters, not good ones at least. However, it can assist writers and help you save time when you’re creating content. It’s always important to remember, however, that artificial intelligence isn’t actually “intelligent” in the sense that it can come up with new and interesting ideas. This can potentially be an issue as, depending on your niche and your topic, the content generated by AI may be very similar to what is already out there. This will make it tougher for your business to stand out. 

Generative AI can string together words in ways that make sense or sound good, but that doesn’t mean that the content is interesting, engaging, or persuasive. If you are creating marketing copy or social media copy, you want to not only have writing that sounds good, but it needs to be interesting and it should cause the reader to take action.

For instance, if the goal of your website is to sell certain products, you not only need to write relevant and interesting content about the products, but you also need to sell the reader without being pushy or forceful. This is a talent that is difficult to master and that professional copywriters have worked hard to perfect.

There is also the fact that AI-generated content isn’t always accurate. A talented copywriter will know to check sources, only use information that has been verified, and write content that is useful and meets the goals of your website. AI can sometimes do this, but it requires oversight and evaluation by a human writer. 

However, it is important to note that AI content is not against Google Search’s guidelines. According to Google, “Google’s ranking systems aim to reward original, high-quality content… however it is produced.” 

The most important factor when creating content is that it “demonstrates qualities of what we (Google) call E-E-A-T: expertise, experience, authoritativeness, and trustworthiness.” 

Content should always be created for people, not search engines, and it should be helpful and useful to the person reading it. AI content can help in that goal, but your website shouldn’t be filled with generated content that hasn’t been vetted or reviewed by a human. 

Criterium We Have Used for Evaluating AI Tools

There are so many AI assistants and writers and generative AI tools out there that it can be hard to know which ones to use. The reality is that these tools are all very different. Some will be very helpful if you’re looking to create marketing content or content for social media, but there are others where you’ll spend more time trying to fix the content than you would spend just creating it yourself.

When evaluating AI tools, here are some of the most important things we look for: 

• Quality of Content
  Does the content sound natural? When you read it, does it sound like a human wrote it? Some AI writing tools tend to create fake-sounding content or content that is generated by AI. This isn’t great for search engines (which may consider the content to be of low quality) nor is it good for human readers (who tend to be turned off by dull or clunky content).
  
• Ease of Use
  As mentioned, you don’t want to spend more time generating AI content than you would spend writing it yourself. One of the main reasons to use AI is to get work done more quickly and efficiently. If a tool isn’t easy to use, you may want to consider heading elsewhere.
  
• Compatibility with Other Marketing Platforms and Tools
  Generative AI isn’t the only tool you are going to use to market your website. You likely have other marketing platforms and tools that you use for scheduling social media posts, keeping track of website stats, measuring keywords and site performance, and much more. Using an AI tool that is compatible with (or potentially even integrates with) the tools can save you a lot of time and hassle.
  
• Cost
  Like with nearly anything out there, there are free generative AI tools and paid tools. One isn’t necessarily better than the other for all purposes, but differences do exist that you should consider. The cheapest option isn’t necessarily the best, but neither is the most expensive option. What matters most is the value you get from the tool, and that will depend on your needs and your budget.
  
• User Feedback
  There are two types of user feedback that are important: 1) the feedback provided by other people who have used the AI tool to generate content, and 2) the feedback you receive from the content you create. Both are important and both should be considered when you’re evaluating different AI tools. 

Top 10 AI Tools

1. ChatGPT (OpenAI)

• Overview and key features:
  • ChatGPT is perhaps the most well-known generative AI tool. 
  • It can be used not only to create written content, but also to answer questions, have conversations, provide help with coding, and more. 
• Strengths and weaknesses:
  • One of the biggest strengths of ChatGPT is its versatility. It is good at understanding what you mean when you ask for something and sometimes provides more than one answer as it tries to determine what you’re looking for. 
  • A weakness of ChatGPT is that, because it can do so many things, the quality of the response or content generated varies greatly depending on the prompts you provide. 
• Price:
  • A free version of ChatGPT is available. It is restricted to providing written work (it does not create images) and is limited in its ability to analyze data. 
  • A paid version is available for $20 a month. This paid version provides greater access to GPT-4, GPT-4o, and GPT-4o mini (updated versions of ChatGPT) and includes DALL·E image generation.

2. Jasper (formerly Jarvis)

• Overview and key features:
  • Jasper is specifically designed to assist with marketing. It can assist with marketing campaigns, blog writing, SEO, and more while following your brand guidelines. 
• Strengths and weaknesses:
  • Since it is specifically designed to be used for marketing purposes, Jasper is good at creating content and can even create specific content types (blogs, ads, etc.) by using templates.
  • You sometimes need to spend a lot of time tweaking your input to get the desired results. 
• Price: 
  • Jasper has several pricing plans. The “Creator” plan costs $39 per month per user, while the “Pro” plan (which can use up to three brand voices and has access to Jasper Art) costs $59 per month per user. There is also a custom business plan available that comes with custom pricing. 

3. Copy.ai

• Overview and key features:
  • As the name suggests, Copy.ai is designed for writing copy. It has a simple interface and can create many different types of content.
• Strengths and weaknesses:
  • One of the biggest strengths of Copy.ai is that it can easily style content to different tones. This is done through a specific “Choose a tone” box, so you don’t need to specify in your prompts. As a result, it’s much easier to get the tone you want.
  • However, building content can take a while (longer than with some other tools) and you’ll still need to check the content over to ensure accuracy. 
• Price: 
  • The free plan covers one user and 2,000 words in a chat.
  • A paid version costs $36/month and offers unlimited chat projects and access to the latest large language models.
  • There is also an advanced plan costing $186/month.

4. Anyword

• Overview and key features:
  • Anyword is an AI writing program aimed at marketers. It can generate content in your brand voice and target it to specific brand personas. 
• Strengths and weaknesses:
  • The brand personas feature is a strength of the system, as is the performance prediction feature, which creates variations of content and estimates their engagement.
  • It can be difficult to get the tool to create the content you’re looking for sometimes and you may need to try a few attempts to get what you need.
• Price: 
  • The “Starter” package (aimed at solo marketers and freelancers) costs $39 per month.
  • The “Data-Driven” package includes more brand voices and access to a content improver tool. It costs $79/month.
  • The “Business” is aimed at large marketing teams and costs $349 per month.
    

5. Rytr

• Overview and key features:
  • Rytr is a writing assistant that helps create the copy. It can analyze the tone of your writing and generate content that aims to have the same tone. 
• Strengths and weaknesses:
  • One of Rytr’s biggest strengths is that it features robust organizational abilities to categorize and sort projects on your dashboard. It can also create content in over 30 languages and do basic keyword research. 
  • However, the tools are all quite basic in their delivery. It tends to do much better at shorter content than with longer content and the SEO and keyword research tools lack depth. 
• Price: 
  • The free plan can generate up to 10,000 characters per month.
  • There is an “Unlimited” plan for $7.50 per month and a “Premium” plan that can match content to multiple tones. 
    

6. CopySmith

• Overview and key features:
  • CopySmith provides access to a collection of AI-powered products to generate product content, conduct research, and write content.
• Strengths and weaknesses:
  • It is a comprehensive set of tools that can be used to generate content for many applications. 
  • The content created is quite good, but it tends to be repetitive sometimes and it can be difficult to capture the specific idea or tone you’re looking for. 
• Price: 
  • The “Starter” plan costs $19 per month while the “Professional” plan costs $59/month.
    

7. Peppertype

• Overview and key features:
  • Peppertype markets itself as an AI-powered marketing platform that can generate SEO-friendly content, check grammar, and spot plagiarism. 
• Strengths and weaknesses:
  • Peppertype can generate content quickly and you can select from several types of content, making it easy to customize the work to meet your needs. It can also help you generate topic ideas and headlines. 
  • However, the user interface is somewhat complicated and it is not as straightforward to use as many other tools.
• Price: 
  • The “Starter” plan costs $35 per month while the “Team” plan (which is designed for multiple users) costs $199 per month.

8. Writesonic

• Overview and key features:
  • Writesonic is an AI-content creation and SEO toolset that helps create marketing copy.
• Strengths and weaknesses:
  • Writesonic has a large library of content generation templates and can be trained to create content in your specific brand voice. It can also connect to other software (such as WordPress or Zapier) through various APIs and extensions. 
  • The content, however, can be inconsistent and on occasion, you may encounter errors. 
• Price: 
  • There is a free trial available with a limit of 25 credits.
  • A paid version that only includes Chatsonic (an AI chat program) costs $12 per month.
  • The individual version that allows for article writing and provides access to other templates costs $16/month.
  • There is also a “Standard” package aimed at marketing teams that costs $79/month.

9. ClosersCopy

• Overview and key features:
  • ClosersCopy is a customizable copywriting platform that is specifically aimed at writing marketing content. 
• Strengths and weaknesses:
  • A strength of this platform is that it includes access to diverse AI engines, so you can cater your content towards sales, storytelling, or blogging to meet your needs. 
  • The user interface can be somewhat difficult to use and it often takes some time and effort to generate the content you’re looking for. 
• Price: 
  • The “Power” plan, which includes 300 AI runs per month, costs $49.99 monthly.
  • The “Superpower” plan, which offers unlimited writing and SEO audits for up to three users, costs $79.99 per month.
  • There is also a “Superpower Squad” plan aimed at larger marketing teams and this costs $99.99 monthly.
    

10. Content Marketing Hub

• Overview and key features:
  • This tool is designed to create marketing content and SEO-friendly content along with social media content and more. 
• Strengths and weaknesses:
  • There is a ContentShake Chrome extension so you can use the writing tool on any website or platform. It also connects directly to WordPress.
  • However, the tool has limited options for style and tone, so it may not suit all writing styles.
• Price: 
  • There is a free trial available and a monthly membership costs $60 per month.

How to Avoid AI Tools Legal Issues

Just because you can quickly and easily generate content for your website or social media platforms using AI, and just because AI content can’t be copyrighted at this point, it doesn’t mean that you are completely free of any legal issues that can arise from the content.

Since generative AI tools are trained on existing content, they can sometimes generate content that is lifted directly from other sources. Publishing this content to your site without properly checking it can potentially be a plagiarism issue and this could potentially cause legal trouble. 

There are several plagiarism detection tools available, and your content should be scanned by a reputable tool before you publish it. One of the most popular and effective plagiarism detection tools is Grammarly. There are both free and paid versions of the tool available. 

Another factor to consider is the accuracy of the content. Most AI tools do not verify whether the content they generate is accurate or not. Some provide sources and citations, but these are often just links to sites, not indicators that the text is accurate. There have been many cases where incorrect information generated by AI was posted to websites, resulting in legal problems. Remember, if you’re posting something to your website or social media, you are responsible for ensuring the accuracy of the content. 

Bottom Line

AI tools can help you create content for your website and social media. They can make it easier to organize your thoughts, structure your content, expand on ideas, and write things in a way that you may not have done on your own. AI can also speed up the content creation process, helping you generate content quickly and easily. However, this doesn’t mean that it should replace 100% of your work.

If you just let AI generate all the content for your site or your social media, you won’t be providing readers with value. This will cause them to only spend a short amount of time on your page if they visit it at all. This sort of generic content can also damage your social media rankings. Plus, generated content tends not to be persuasive or strong enough marketing copy to turn visitors into paying customers.

If you are going to use generated content, it’s important that you not only use the right prompts to generate this content, but that you also review, edit, fact-check, and improve any content that is created. Go through it carefully to make sure that it is factual, interesting, well-written, and persuasive. If you need help with SEO-friendly content, marketing content, or other writing for your website or social media, the team at Eggs Media has over 10 years of experience in SEO content writing that attracts visitors and turns them into paying customers. For more information, please contact us today.