October 25, 2021 | Web Design/Development

7 Ways to Boost Your Website Performance

Tips for improving website performance

Once the website is done, that certainly doesn’t mean that all the work has been completed. One of the best things that you can do for your business this year is to focus on your website and your organization’s online presence. The world moves fast and the internet moves even faster, so it’s always a good idea to review your current position and to think about what you can do to boost your website performance and grow your online presence. You don’t want to fall behind your competitors! Not to mention, considering constant Google updates such as this one Page Speed Experience, there is an urgency to take certain measures.

Web performance in general measures how quickly the web page loads in the particular browser. Meaning, faster websites are performing better. The first impression visitors experience is highly important as it impacts how the visitor feels about the website and your overall business or organization. Load times depend on many factors and in this article you can learn more.

Improve user experience (UX)

User experience (UX) affects every aspect of a website. The goal is always to improve it. A highly-performing website will improve UX leading to a good impression for visitors. If your web pages and web elements are slow, you will likely leave a bad impression on visitors. The question is how fast the website needs to load to positively impact visitors? The page load time depends on many factors. The latest researches are showing how it takes a maximum of two seconds for the website to load for a positive. There are certain strategies to improve UX and they include finding problematic plugins, choosing fewer fonts, focusing on caching, and more. There are also free tools for free website speed test. Very popular around the world, GTmetrix is one of the free website speed tests you can take advantage of and test your website. Also, as a free website speed test, Google pagespeed insights can analyze the content of a web page and provide suggestions on how to make it load faster. Pagespeed insights work in a way that you enter the web page’s URL and Google then provides an overall score. This score is based on 100 and several best practices related to performance testing. The website speed test and the test results will show websites’ response time and it’s a helpful tool for anyone willing to improve web performance.

Focus on mobile

Every day, more and more searches are happening on tablets, smartphones, and other mobile devices. This trend will only continue to grow as more people rely on mobile devices as their primary computing tools. If your website isn’t mobile-friendly, it needs to be. A responsive website design should adapt to any resolution and any device. And it should retain all of your website performance and other features. Some visitors may never visit the desktop version of your website, so make sure they can do everything they need to do on a mobile device. If your current site isn’t responsive, and you are looking for a way on how to improve your website and increase page load time, we can help. We are website development Toronto experts and will create a beautiful, responsive site for you. We can provide website monitoring and performance testing to ensure the best result.

5 Ways to Boost Your Website

Search engine optimization

An important aspect to consider when it comes to website performance is that it affects how your website ranks in search results. that has an effect on your place in search results. For many years already, Google has included page speed into its algorithm related to rankings. As it is not the most mandatory factor for Google to recognize your website, it may play a role and impact your website’s rankings. Between your and your competitors’ websites, Google will rank the faster one higher. Better page performance, better rankings in search engines.

Reduce page weight

Web page weight refers to all the files on the website (images, embed, code files, etc.). As with all page elements on the website, the slower the website will be. When it comes to images, they can slow down the website’s loading speed significantly. How to improve website loading speed if your website is all about images? There are a few solutions such as decreasing the overall photo size in Photoshop or a similar editor; slightly cropping the image; saving the image in a JPG or PNG format. Keep in mind, simplicity is key for web performance. Saying that a solution to reduce large files is to remove completely certain excess characters on the website, such as spaces, line breaks, and similar.

HTTP requests

Generally, all websites follow HTTP (Hypertext Transfer Protocol). In order for a website to load in the browser, it must send the HTTP request to a large target website’s hosting server. Then the server responds by sending a requested resource. The larger the website and its files, the more HTTP requests it needs, and the more requests, the slower the web page. Reducing HTTP requests is a good way to consider in order to improve your website’s load time.

Web browser caching

Caching stands for simply storing file copies in a cache. The purpose is to quickly access cached content. When a returning visitor comes back to your website, the cached version of content will be provided instead of the original one. This is helpful for improving web performance. Web browser caching is highly important for all the content that is static on your website and it does not change frequently (blogs for example) as this type of content should not be cached.

Web hosting

When it comes to web hosting, it’s important to know that a good web host is a foundation for a successful website. It affects a website’s high performance and hosting that can handle big traffic is definitely worth the investment. While there are different locations, always choose the hosting plan that will help your website perform brilliantly. If your website consists of large and many files, you should definitely avoid shared hosting options and consider taking advantage of non-shared hosting options. There are lots of solutions for web hosting around the world and many global locations to choose from.

A website isn’t something you can do once and then forget about it. You need to test your website by using website speed tests or other tools, and continuously focus on trends and customer needs and adapt your website design to meet what your customers want. This is why it’s so important to work with a Toronto website design team that understands your needs and the needs of your customers and sets out to make them a reality. We can help test your web pages and help with the site’s performance monitoring if you engage with us on a new project. Learn more about our web design company and how we can help improve your website performance. Contact us today!

Read more on this topic below:
5 Web Design Trends for 2017 to Keep in Mind
6 Changes You’ll Want to Make on Your Website
Social Media Strategy is Important for SEO
Logo Design Importance for Your Business
Web Design Trends 2014


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