You have a website, but you are not sure its design is top-notch and appealing to online users. In this article, we will discuss what makes your website page layout look great and how to improve user experience and engagement with better-designed pages.
Years of web designer experience working with clients from different industries have helped us gain vast knowledge and outstanding web development and design skills.
Follow these 6 website design tips and make your website layout look amazing to a regular web user!
Good website design – what does it stand for?
When we talk about any design, not only web design, we can point out several reasons why a good design is extremely important.
In terms of website design, the website layout’s essential element is that the site must be user-acceptable so that visitors experience easy navigation throughout web pages. If the website is difficult to use, visitors will most likely leave and look elsewhere (turn to your competitors).
This means they will not take time to explore your products or services on the website which only can benefit your competitors.
Another reason is that a nicely designed website can help your business stand out from the competition. In today’s world, everyone owns a website, but not all websites are appealing, responsive, or functional.
Lastly, investing in a well-designed website will help to make your business look credible. Your website is the first thing your visitors see and it must look clean, modern, and professional.
The importance of a successful website design for business
A successful web design helps your business look more professional, increase traffic, and significantly increase impressions from visitors.
Easy navigation, great site structure throughout, optimized web loading speed, clean and modern layout as well and responsive design are all aspects of a successful website.
Content is also an important element mainly because it provides information about your business. A blog is also a nice addition that will help you stand out from the competition.
It must be often updated with new fresh content. Visitors will likely keep coming back to your site if fresh content is provided.
Responsive design optimization is another aspect of a successful website as it allows user interaction and easy navigation through various devices (desktop, mobile, tablet). Mobile-friendly sites are very important because people nowadays browse while on the go.
Tips to improve your website design
Read below some tips on how to improve your website design.
A clean and simplified design is recommended when it comes to website design. A clean and simple website design tip will allow users to navigate the site with ease.
If the website is too cluttered, and full of unnecessary details users will find it overwhelming and will most likely leave.
Complicated animations, multiple columns, huge social media icons or featured image(s) can all negatively impact website page speed which will website visitors so your web designer has to make sure the home page or other pages are optimized for not only a single mobile device but all devices.
With the clean and simple design users will be able to find the information they are looking for quickly.
Website navigation plays a big role for users to find the information they are looking for easily and quickly. The navigation structure must be accessible, clear, and easy to understand so that users don’t get overwhelmed with random tabs and confusing directions.
Additionally, make sure your website navigation is responsive and works well on various devices (desktop, tablet, mobile). Properly structured web navigation can also improve overall page speed.
White space usage
If the website’s home page lacks visual hierarchy and is cluttered with stock images, content, or graphics, it will be challenging for users to browse through and find the information they need.
The effective use of white space can help “break out” sections on the page speed the web page and help visitors navigate easily.
White space refers to a space between sections of body text, graphics, or images to make the web page more structured and easy to follow.
For example, the call to action should be visually prominent, and here is how white space can help especially on your home or inner sales pages.
Call to action
Call to action (CTA) is an important part of any website as it allows people to quickly get in touch with you.
For the call to action to be effective, the call to action needs to be placed in white space where visible and eye-catching, for example, the main header (fold area) or below.
Call to action is very beneficial if used strategically and can also include video testimonials on a home page or any inner page. Your web developer should make sure the page speed is not drastically decreasing with video and such.
Images are an important element of website design. Images help visitors understand quickly what your website is all about without reading the copy.
Make sure images on your website are properly optimized and sized so they don’t slow down the website’s loading speed. Always use high-resolution images on the site.
Color is another element of good web design tips. Your web designer should always follow your branding colors so that your brand (company) gets easily recognized.
The colors you choose should be consistent throughout the website pages and complement each other.
Also, one of the web design tips, consider the psychological effects of color on people. For example, blue is the most popular color used for websites and is associated with trustworthiness.
The yellow and red combination of colors is associated with happiness and it triggers hunger and attracts attention. This combination of color is often used in the fast food industry (for example McDonalds).
Why is web design important for businesses?
In today’s digital world, your site is the first thing people see and make decisions if they want to get in touch with you and potentially become your customers or clients.
This means that having a well-designed site is crucial to your business’s success. We have noted some of the important aspects below.
When people land on your website, they should be able to quickly and easily understand what you have to offer and how they can benefit from your products or services.
If your website is difficult to navigate or doesn’t communicate what your business does, you will lose the opportunity for lead generation.
On the other hand, a well-designed website will build trust and credibility with potential customers or clients, making them more likely to do business with you.
Additionally, your site must be designed for all devices (mobile-friendly). Many people are using their mobile devices to access websites, so if your site isn’t designed for mobile devices, you could be missing out on potential customers or clients.
Finally, ensuring your business stands out from the crowd is important. The best way to do this is to have a well-designed website that reflects the unique qualities of your business.
4 Changes to make to your website design today
With many years of experience, our always-learning Eggs Media web design and development company in Toronto knows how important is to follow the most recent trends in web design and always strive for better-looking websites.
Trends change all the time and the way people access information online is completely different than a few years ago.
Trends in how to use white space, call to action or visual hierarchy are all elements your web designer must follow. All of this will help convert visitors to customers.
With this in mind, it’s critical to keep your website updated and aligned with the current trends. Here are a few website design changes that you may want to consider.
1. Use high-quality images
High-quality stock photos now are an important piece of every web design tip as computers nowadays have larger screens and resolutions than in the past.
Not only desktop version computers are considered, but smartphones and tablets also have much higher screen quality than devices we used in the past.
When the user scrolls through the site, they prefer seeing nice high-resolution imagery rather than something small and less visually appealing.
if your website is still using small and low-quality, stock photos and images, consider replacing them with higher-quality ones and you will rest assured see an improvement in your website traffic.
2. Optimize your content
Content is king when it comes to ways to improve your website. The primary goal of your website is to send your core message to the desired audience. The best way to do so is to have well-written and optimized content.
Well-written and SEO-optimized content will help attract more visitors and increase traffic to service pages. Make sure your content is informative, and engaging and will invite visitors to get in touch with you.
A full blog post is also a great example of how to make visitors come back – if you update your blog post more often with informative content they will most likely keep returning.
3. Make your site better for mobile
Nowadays, more online searches are performed on smartphones than desktop computers and this trend is increasing every day.
With large, high-resolution images, infographics or specific functionalities such as calculators and such your website must be optimized properly for all screen sizes.
There is no one-size-fits-all when it comes to web design and development. Your next web designer and developer must consider various screen sizes starting not just from smartphones, but also smartwatches that are increasing in popularity by the minute.
In addition, Google pays attention to responsive websites only, and outdated sites that are not mobile-friendly can easily get penalized by Google.
Contact our web design company if you need assistance when it comes to responsive design.
4. Improve speed
So you’ve covered it all – your content is well written and optimized, your website header images are high resolution, and your branding colors are followed, but for some reason, your site is extremely slow.
Is this going to impact your online visitors? Well, imagine a shiny new car that is performing poorly – would it matter if it’s all shiny and new?
The website performance or website loading speed is extremely important on all devices. If visitors land on your website and it does not load properly, they will most likely leave.
The attention span of online users is about two seconds and if the site is still loading they will go elsewhere.
Very few people will wait for a slow website. An extra five seconds on the page load speed of your website’s pages can raise the “bounce rate” by over 20%. The bounce rate stands for those website visitors who do not convert into customers.
A poor bounce rate can impact your site negatively and make it rank low in search engines such as Google.
6 Benefits of a good website design
We have listed some of the key benefits of a good website design below:
1) Attracts attention
By using design visuals such as high-quality photos, videos, infographics, and visual elements on your website you can only expect a positive impression on your online visitors.
A successfully designed website not only will attract attention from online visitors but will also positively impact Google and other top search engine optimization engines.
The most recent web design trends are suggesting the use of reels instead of header featured images on the homepage and these dynamic and interesting features gain attention from site visitors.
For visitors to make website users be able to find what they are looking for quickly and easily your website must be user-friendly.
If they struggle with finding what they need, online visitors will most likely leave the site and turn to your competitors. One of the good website design tips is to ensure excellent user experience UX and a navigation that is intuitive and easy to follow.
As one of the UX trends for 2023. this article suggests “sophisticated scrolling”. This allows visitors to interact with their favorite web pages in more depth.
Sophisticated scrolling helps users learn more information about the personality of a specific brand and the ability to connect on a personal level.
In terms of parallax scrolling – a well-known feature for modern sites that allows users to use multiple scrolling speeds within one page. Sophisticated scrolling is more advanced than this.
3) Aesthetically pleasing
Keep in mind most people are very visual and we make judgments about things based on how they look. If your website looks unprofessional or not very appealing they will likely assume the same about your company and will go somewhere else.
An aesthetically pleasing website sends a message of a professional, well-established, and credible business. If you add some personal touches to the site such as photos of your store or any other working place you will gain more impressions.
A clean, modern, beautiful website will get you more traffic and less chance for your online visitors to turn to your competitors.
Google and other search engines will also benefit from an aesthetically pleasing site.
4) Increased conversion rates
Not only the well-designed website looks great, but it also has amazing content that helps to convert your visitors into leads and long-term customers.
If your business website is designed professionally and aligned with the most recent design trends, you will most likely achieve your business goals.
In terms of content, it’s recommended that content is SEO optimized with the most relevant keywords for your particular business and industry.
As web designers, we have a few tips on search engine optimization, and some of those search engine optimization tips include proper use of header hierarchy (h1, h2, h3, etc.); proper and unique meta descriptions for all the pages; and proper and unique meta tags for images.
Search engines and robots will crawl only relevant content with keywords included.
Learn about your audience (business website visitors) and your competitors to find the best keywords that suit you and your business website best and you will get search engine results.
5) Increased traffic
When ranking a website, Google considers various factors such as design elements, responsiveness, and performance (loading speed) which means if your website is well designed it will rank high in SERPs. This can lead to more web traffic.
A good website design will help to engage site visitors and encourage them to stay on your site and explore more. This increased engagement with converting visitors can lead to higher conversion rates.
6) Improved credibility
A modern and clean website that is also loading fast, mobile-friendly (responsive), functional, and user-friendly shows that you follow the most recent web design trends and only looking to deliver excellence.
A successfully designed website is more likely to improve user engagement, and credibility and build trust with potential clients. If your site looks outdated and it’s slow or poorly designed, visitors may think the same about your business.
As a website design tip, the more professional a website is, the more impressions it will gain. if you need help get in touch with our team and our web design experts.
In this article, we discussed the main reasons why web design is important for businesses, no matter the industry they are in.
If you want your business to succeed, you need to work with web design and development experts who will help build a well-designed website that reflects the unique qualities of your business.
Don’t miss out on potential customers or clients by having a poorly designed website; invest in a professional web design team such as Eggs Media to create a site that will help you achieve success. Visitors expect essential design elements and a mobile-friendly site.
Based on our article there are many things to focus on when creating a successfully designed website. We can advise on more website design tips in our next blog post.
But always keep in mind, if you are looking to increase your online presence along with website traffic there are no shortcuts.
Research who your target audience is and it will be easier to determine the best strategy for your business website that is aligned with our website design tips.
If you make an effort around the whole website, you will benefit. And remember, your website is nothing less than a true reflection of your business. Make sure it looks good.
At Eggs Media, we understand the importance of good and successful web design and we are experts when it comes to creating a website that looks great and functions well too.