Improve your website design in 2017
The new year is here and that means focusing on new goals and new projects. One of the best things that you can do for your business this year is focus on your website and your organization’s online presence. Obviously, it’s 2017, so there’s a very good chance that you already have a website. You might have even got yourself a new website design from a Toronto web design company not too long ago. However, the world moves fast and the internet moves even faster, so it’s always a good idea to review your current position and to think about what you can do to boost your website and grow your online presence. You don’t want to fall behind your competitors!
Here are a few ways that you (or the web design Toronto team that you are working with) can improve your website this year.
Focus on mobile
Every day, more and more searches are happening on tablets, smartphones, and other mobile devices. This trend will only continue to grow as more people rely on mobile devices as their primary computing tools. If your website isn’t mobile friendly, it needs to be.
A responsive website design should adapt to any resolution and any device. And it should retain all of your website’s features. Some visitors may never visit the desktop version of your website, so make sure they can do everything they need to do on a mobile device.
If your current site isn’t responsive, find a mobile web design company Toronto or beyond that can make one for you.
Video is becoming more and more important on the web. It draws people in and receives higher rankings,mentions, and engagements on many social networks. Consider working with a Toronto website design team or video production team to create unique videos for your brand.
Social media isn’t going away. In fact, it’s becoming more sophisticated. Create a social strategy for your brand, tie it to your website and your organization’s goals, and implement it effectively. People today make purchasing decisions and customer service requests through social media all the time, so you’ll need to be there.
The days of simply listing your company’s name, address and contact information on your website, and encouraging people to physically visit your location are over. Yes, many people still visit companies and stores in person, but they also do a lot of research before they make the trip.
Work with your Toronto web design team to create a blog or articles section that will give prospective clients all the information they need about your company and your industry.
A website isn’t something you can do once and then forget about it. You need to continuously focus on trends and customer needs and adapt your website design to meet what your customers want. This is why it’s so important to work with a Toronto website design team that understands your needs and the needs of your customers and sets out to make them a reality.